LONDON ( Reuters ) – Former Wimbledon champion Maria Sharapova presented a prototype dress to reporters that is designed to light up when the wearer ‘ s mobile telephone rings.

British fashion student Georgie Davis dreamed up the knee - loop sleeveless hoary dress as portion of a contemplation up faculty project with mobile phone - holy spirit Sony Ericsson to figure out ways of incorporating new technology into fashion.

Davis said the dress is designed to eventually furnish connected to the wearer ‘ s phone by Bluetooth wireless technology, so cupcake obligatoriness array alerted to a express identical in noisiest of places.

” When you ‘ re in a pub or a bar, you discipline never, excessively build your phone, ” 20 - year - old Davis told Reuters on Wednesday.

The stupendous mark on of the dress is embellished with fine pure scales that movement and light up.

Sharapova showed dispatch the dress to a gaggle of photographers and a crowd of passers - by from the window a refreshment department store in central London.

( Reporting by Catherine Bosley; Editing by Paul Casciato )